Founded in 2011, Sole Society is a lifestyle brand of women's shoes, bags and accessories that strives to deliver fashion without sacrifice. With an emphasis on fast fashion, Sole Society's goal is to supply quality, trendy products at an affordable price point. Learn how MuteSix helped Sole Society reach new audiences, increase conversions, and reduce CPA.
reduction in CPA
increase in ROAS
Scaled current media buying on Facebook around getting new users into the funnel, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and videos we created
Segmented audiences to target top performing demographics
Implemented a full-funnel marketing approach
Incorporated lookalike audience targeting