Attracting broad audiences with Facebook video ads.

Founded in 2001, the mission of Tiger Fitness is to help people reach their health and fitness goals by providing nutritional supplements. It stocks over 8,500 items from top manufacturers such as MTS Nutrition, EthiTech Nutrition, Beverly International, Muscletech, BSN, Optimum Nutrition, MusclePharm and more. Tiger Fitness also provides education and fitness goals for every customer.

31%

overall lower cost per action

9X

higher return on ad spend

27%

increase in sales revenue, year over year

Strategy

Tiger Fitness dedicated 65% of its budget to acquiring new customers. To find them, the MuteSix-Tiger team selected broad audiences of people ages 25–44 who were interested in subjects like CrossFit and bodybuilding, making sure the audiences did not overlap. MuteSix served these audiences photo ads and animated GIF video ads.

The team also showed the ads to lookalike audiences based on past purchasers and people who had added products to their carts (but not purchased) to widen its reach even more. To be sure it was connecting people who were not yet familiar with the brand, it excluded those who had visited the website or made purchases in the last 30 days.

"Facebook advertising allows us to effectively build full-funnel marketing strategies while simultaneously testing new audiences and scaling our return on ad spend. In the process, we are able to gain insights on demographics and placements, and discover ways to build compelling creative in the marketplace."
- Steve Weiss, CEO, MuteSix
Tiger Fitness

Read the official Facebook case study

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