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mutesix 
EMAIL MARKETING

FULL-SERVICE EMAIL MANAGEMENT

MuteSix builds email marketing programs that work — from basic drip sequences to full marketing automation systems.

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case studies

PREHEELS | Product

PreHeels—a clear protective spray that helps protect feet from blisters, irritations, cuts and chafing for up to 12 hours—was created from 3 years of research and development. The protective foot spray company used email for mid-funnel marketing, resulting in a 24% revenue growth month-over-month. Here is the strategy behind their success:

Create a product launch email strategy

Close customers coming in via various channels who didn’t purchase

Build out an email Welcome Series for new leads and first-time customers

Create a triggered Abandoned Cart series to get customers to complete their purchase

Launch a Retention Series to convert one-time buyers into repeat customers

Test a range of copy, creative and coupons to drive sales and increase LT

purse

24.5%

MoM Revenue Growth

63%

MoM List Growth

30%

Email Pop-up Conversion Rate

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PAIR OF THIEVES | Apparel

Pair of Thieves, a rapidly growing ecommerce brand, was looking to increase market share in a highly competitive category. They enlisted the expertise of Klaviyo agency partner, MuteSix who used the combined power of email and social platforms to help Pair of Thieves extend their brand reach, acquire new buyers, and better retain existing customers.

MuteSix dove right in to ensure that Pair of Thieves saw some early successes from their engagement. They know it’s important to show clients that they understand their goals and can help them achieve, or even exceed those goals very quickly. “We’re very performance-based, and so we focus on the bottom line.” Jason explained, “Everybody’s bottom line is slightly different, but at the end of the day, it’s all about revenue. So all of our channels are really focused on maximizing that for our clients.”

With MuteSix driving the overhauled email and advertising strategy, Pair of Thieves began to see impressive growth. Most ecommerce companies would be thrilled with doubling their revenue. In 2017, Pair of Thieves’ year over year revenue increased by 5x!

Their paid social campaigns, particularly those on Facebook, crushed previous results. Thanks in large part to the humorous videos that MuteSix produced and the diligent management of their ad spend, Pair of Thieves was able to reach $1:$1.15 return on ad spend (ROAS), and keep it there.

8.5x

increase in list growth

42%

of revenue from email

25%

of revenue from automated emails

PURA D’OR | Product

PURA D’OR marketing engaged MuteSix, an agency focused on growing user acquisition for its clients. Jason Boehle, Marketing Automation Director at MuteSix, realized that to meet PURA D’OR aggressive revenue goals, the company would need to replace its current email service provider (ESP) with Marketo, a digital marketing solution that offers segmentation and personalization capabilities that are now empowering PURA D’OR to nurture single-purchase customers and upsell them to subscription purchases.

To make that strategy work, MuteSix recommended replacing the current ESP, which was limited in functionality and scalability, with a heavy-duty digital marketing solution that provides strong data segmentation and targeting capabilities along with a high degree of automation. MuteSix recommended Marketo. Just four months after replacing the ESP, nurture campaigns on both websites delivered exceptional results.

em-pura

4,000%

Subscription revenue YOY (2minuteclub.com)

50%

Email revenue YOY (purador.com)

124%

purador.com+2minuteclub.com highest month revenue

Proven expertise with leading marketing tools

Our lifecycle marketing team has extensive experience using the best tools available for converting customers and increasing customer lifetime value (LTV).

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CRO SUITE

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