Does your brand leverage Facebook data to create a revenue-generating advertising strategy? Transform big data into better decisions and customer experiences so you can increase your return on ad spend.
While advertising on these platforms may still be something of an enigma to some entrepreneurs, Facebook and Instagram marketing for brands is now a priority. If you’re struggling to get your voice heard on the noisy platform, there’s
That’s why we specialize in engaging customer dialogues & split testing content to keep your brand relevant, unobtrusive and unique. With our wide range of hands-on experience across laser audience targeting, unique bidding strategies, robust creative optimization, and early access to beta features - all of which keep you growing. Our goal is to drive more customers to your business than any other online traffic source.
Our clients have seen massive leaps in their sales volume while decreasing their cost per sale across their other marketing channels, like cost-per-click. In addition to fully managing and optimizing your accounts, we also provide comprehensive social media reporting and regular performance checkups to ensure we’re maximizing your ad spend.
Insight-driven and authentic in action, we provide our client partners the ROI they deserve
City Beach sells fashionable surf, skate and streetwear for women, men and children. The Australian brand started in 1985 with just one tiny shop, just off Queen Street Mall in Queensland. Now with 70 stores throughout Australia, City Beach has created places to hang out while shopping for clothes that aim to represent the best of Australian youth culture and lifestyle.
increase in return on ad spend with campaign budget optimization
revenue from campaign that used budget optimization
decrease in cost per online purchase with campaign budget optimization
City Beach partnered with digital marketing agency MuteSix to help grow its online customer base through Facebook. While looking for new customers, City Beach found it challenging to maintain a profitable ad spend. Ironically, the challenge stems from what makes City Beach’s brick-and-mortar stores so successful: their broad appeal. City Beach caters to men, women, youth and children, so connecting to the broad swath of potential online customers means that it needs to reach a significant number of different audiences.
The team decided to identify multiple core audiences by interest and demographic. MuteSix then developed creative for multiple ad sets that was designed to appeal to different segments of these audiences. The photo ads in carousel format displayed images tailored to these different audiences with a “Shop Now” call-to-action button.
Instead of spending time divvying up the ad budget among multiple ad sets to various audiences across platforms, the team decided to opt into campaign budget optimization. By selecting this option, the team allowed Facebook to automatically select the best-performing ads for each audience, in real time. And, by choosing automatic placements, the team allowed Facebook to place the ads across Facebook's family of apps and services, depending on where they would perform the best.