Does your brand leverage Facebook data to create a revenue-generating advertising strategy? Transform big data into better decisions and customer experiences so you can increase your return on ad spend.
While advertising on these platforms may still be something of an enigma to some entrepreneurs, Facebook and Instagram marketing for brands is now a priority. If you’re struggling to get your voice heard on the noisy platform, there’s
That’s why we specialize in engaging customer dialogues & split testing content to keep your brand relevant, unobtrusive and unique. With our wide range of hands-on experience across laser audience targeting, unique bidding strategies, robust creative optimization, and early access to beta features - all of which keep you growing. Our goal is to drive more customers to your business than any other online traffic source.
Our clients have seen massive leaps in their sales volume while decreasing their cost per sale across their other marketing channels, like cost-per-click. In addition to fully managing and optimizing your accounts, we also provide comprehensive social media reporting and regular performance checkups to ensure we’re maximizing your ad spend.
Insight-driven and authentic in action, we provide our client partners the ROI they deserve
Grunt Style sells its line of men’s and women’s clothing and accessories through its online store. The brand, which boasts pride in self, in military and in country, was founded by a US Army drill sergeant in 2009.
return on ad spend
cheaper cost per impression
The Grunt Style team wanted a unique way to present its fun-loving and patriotic brand to potential new customers. The ecommerce brand worked with advertising agency MuteSix to build and run its 7-month brand awareness campaign.
The comedic video touted the brand’s lifetime guarantee promise. It also followed Facebook’s best practices, and featured captions for News Feed’s sound-off autoplay. A “Shop Now” call-to-action button directed people to the Grunt Style website where they could browse and purchase apparel and accessories.
The campaign was targeted to men and women in the US aged 25–44, as well as a Custom Audience based on its email list, and a Lookalike Audience based on this Custom Audience. The Grunt Style team also created a Custom Audience from its website, based on people who made a purchase, visited the site or liked its Facebook Page.
Finally, the campaign was optimized for video views, ensuring the ad was automatically delivered to people who were most likely to watch the video.
"So what led me to work with Mutesix was talking with Steve, their CEO. That he actually not only cared, but he actually knew what he was talking about. The guy was on the cutting edge of the knowledge, the algorithms, what's hot right now, trends, et cetera, on social media, digital media, et cetera."