Facebook & Instagram.

Does your brand leverage Facebook data to create a revenue-generating advertising strategy? Transform big data into better decisions and customer experiences so you can increase your return on ad spend.

Only at MuteSix.

  • Persona-driven, ROI-first approach
  • Deep understanding & connections within Facebook
  • Leverage psychological drivers that push prospects to buy
  • Confidently run meaningful split testing to prioritize money making ads
 

Stats.

MuteSix ignites years of successful growth for brands through Facebook ads.

82%

of clients double their revenue in their first year with MuteSix

30+

clients acquired or raised funding after working with us

#1

profit-driven digital marketing agency in the world

Process.

Facebook advertising alone doesn’t generate sales, our stem to stern strategy does.

It’s time to scale.

With a relentless focus on the customer, MuteSix has been the ‘go-to’ Facebook and Instagram agency for years as we have more marketing case studies than any other agency. We give your brand the power to amplify your message over millions of networks, reach thousands of target users & still analyze every interaction. Your sphere of influence has never been larger, nor more refined, as Facebook and Instagram have heightened CRM and humanized brands.

While advertising on these platforms may still be something of an enigma to some entrepreneurs, Facebook and Instagram marketing for brands is now a priority. If you’re struggling to get your voice heard on the noisy platform, there’s good reason for that. More than 50 million businesses are now on Facebook and it’s down to you to push through the crowd to get to the front row.

That’s why we specialize in engaging customer dialogues & split testing content to keep your brand relevant, unobtrusive and unique. With our wide range of hands-on experience across laser audience targeting, unique bidding strategies, robust creative optimization, and early access to beta features - all of which keep you growing. Our goal is to drive more customers to your business than any other online traffic source.

Our clients have seen massive leaps in their sales volume while decreasing their cost per sale across their other marketing channels, like cost-per-click. In addition to fully managing and optimizing your accounts, we also provide comprehensive social media reporting and regular performance checkups to ensure we’re maximizing your ad spend.

Insight-driven and authentic in action, we provide our client partners the ROI they deserve and open tremendous opportunities for any business to reach their audience and deliver advertising that creates revenue.

 
 
 
 
 
 

Optimizing Facebook mobile app install ads to boost purchases.

Noonlight was originally created by college students to reduce campus crime. The mobile app helps people who feel unsafe, but are unsure about calling 911, by connecting them to local authorities through its 24/7 call center.

332X

more mobile app purchases

72%

lower cost per mobile app purchase

41X

more free trial starts

Strategy

Noonlight partnered with digital advertising agency MuteSix to run an optimized mobile app install ad campaign to encourage as many people as possible to download and use its app.

The Noonlight team first implemented a Facebook software development kit (SDK) to track and optimize the campaign for the “purchase” standard event. This ensured the ads were delivered to people who were most likely to make a purchase in the app.

The SDK revealed to Noonlight that most of the people purchasing its app were women aged 18–24 with interests including college sororities. To reach more people among this group, the team built a Custom Audience based on existing app subscribers and segmented it by frequency of use. It then targeted a lookalike audience based on these Custom Audience segments.

The mobile app install ad used video that featured darker lifestyle clips and brighter testimonial clips. To deliver an authentic feel, the team did not over-polish the videos.

Finally, the team tracked the campaign using the Facebook pixel on its website, and learned that optimizing for a specific app event significantly reduced its cost per app purchase.

"Facebook allows [Noonlight] to scale at the rate required to succeed in today’s market. It has helped us reach the right audiences, and provided immense value to real human life that otherwise wouldn’t have been possible."


- Zack Winkler, CEO, Noonlight
Mashup Woman FINAL

Read the official Facebook case study

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