Overview
As a Google Premier Partner, MuteSix’s Paid Search (PPC) team focuses on brand growth, formulating winning strategies that enhance success across other paid media channels, and capitalize on every facet of Google’s vast advertising capabilities to capture the most relevant audiences.
To do this, our team leverages a full product adoption strategy to increase our clients’ coverage throughout the Google ecosystem. This includes a meticulously crafted search campaign blueprint for optimal budget and bidding strategies, along with a segmented approach to YoutTube, Discovery, and Display campaigns, guaranteeing that both budget and creative are perfectly tailored to meet your customers right where they are.
Unlike other agencies, we go beyond Google Ads campaign management. Our Google PPC experts are full-funnel marketers who scrutinize the full picture to accelerate growth, including conversion rate optimization (CRO), landing page efficacy, and shopping feed strategy. Being a Google Premier Partner affords us exclusive access to Google’s elite e-commerce and international expansion teams.
Our Google Ads Paid Search team benefits from fluid communication across all digital marketing channels, fueling a feedback loop of important insights about audiences, creative, products, and keywords so as to maximize profitability across the board.
Biossance, the biotechnology turned skincare brand blending science with sustainability to create effective beauty products, turned to MuteSix with the goal of scaling revenue year over year, while maintaining efficiency across Google.
Biossance has aggressive revenue goals requiring large gains YoY. Additionally, since they run very strong promotions, the brand requires considerable investment in a short period of time to capitalize on conversion rate trends.
Given the skincare brand’s business goals, new testing proved to be the strongest lever for improving efficiency while scaling across Google. As such, the MuteSix Google team implemented the following strategy:
The Success
Thanks to MuteSix’s advanced testing, strategic alignment of budget and promotions, and transparent communication with Biossance, the skincare brand was able to effectively scale revenue while meeting ROAS goals:
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Google Ads is a pay-per-click platform focused on providing advertisers the power to share their ads as results on Google Search pages. These results are produced based on strategically used keywords.
This overall service can assist companies in promoting their brand, their content, their website, and more. There are five different Google Ads campaign types: Google Search, Google Shopping, YouTube Video Advertising, Discovery Advertising, and Display Advertising.
The below breaks down how Google Ads operates, why you should trust an experienced ad agency to assist you, and how to get started.
In order to get started with a successful Google Ads campaign, you’re going to have to first define your advertising goals.
Popular Google Ads conversion goals include increasing phone calls to their business, increasing the number of visits at their store, and expanding their website’s audience. .
This advertising goal is best for businesses that regularly book appointments for their services like salons and medical practices, regularly schedule individual jobs like a mechanic, or regularly close big deals like a realtor’s office.
This advertising goal is best for a physical location that thrives primarily on foot traffic. If you are a restaurant or a crafty establishment like a paint-and-sip, increasing your foot traffic is a great goal to have.
If your sales primarily stem from online orders, using Google Ads to boost website traffic is crucial. This strategy enhances online shopping experiences, encourages sign-ups to your mailing list for special deals, and engages customers with interactive forms like “Which One of Our Products is Best for You?” When considering advertising venues, Google Ads offers the flexibility to target globally or locally, allowing you to tailor your reach based on customer demographics. Choosing the right audience ensures your ads yield impressive results, whether you’re focusing on local customers or expanding internationally.
Crafting your message is a chance to highlight what sets your business apart. You can captivate potential customers with a brief, enticing teaser or utilize Google’s banner ads to visually communicate your unique selling points. Google Ads support various ad formats, helping your business maintain its distinct identity online by aligning with your marketing goals.
Setting your budget is straightforward with Google Ads, which respects your spending limit without compromising on outcomes. Google provides estimates on the engagement you can expect, ensuring you get the most out of your investment without a minimum budget requirement or long-term commitment. Many businesses observe significant improvements within just one month of using Google Ads.
The final step in the process is, you guessed it, going live with your brand new Google Ad campaign! When you’ve finally gone live, any Google searches that include a keyword relating to your business will direct users right to you.
Google’s extensive network of partner sites, including Google Maps and Google News, further amplifies your presence, guiding customers not just to your website but also offering practical information like directions to your physical locations.
Partnering with an ad agency like MuteSix can significantly amplify your Google marketing strategies and sales. While Google Ads might be on your radar, the time and effort required to manage them effectively may not be within your scope. As a Google Premier Partner, MuteSix excels in campaign management through a scientific approach, optimizing your bidding and budgeting to maximize return on ad spend (ROAS). Our expertise is in performance-driven strategies, particularly for e-commerce, ensuring your brand campaigns stand out against competitors. We offer various campaign types, including brand, non-branded, and competitor campaigns, along with display remarketing to target segmented audiences effectively, focusing on retention rather than broad reach.
Key metrics like site engagement, consumer interaction, and customer retention rates are crucial to our analysis, enabling tailored strategies. Moreover, leveraging our strong ties with YouTube, we help you utilize this powerful platform for product and company advertising. MuteSix also specializes in creating engaging Bumper Ads, known for their high mobile outreach and non-skippable format, making them both consumer-friendly and highly effective for advertisers.
Here are a few statistics for you regarding our work with Google:
At MuteSix, we excel in product level bidding, enhancing your return on ad spend by pinpointing your most profitable brands and frequently sold products. Engaging with us not only elevates your Google Ads strategy but also saves significant resources. Consider the investment required for hiring and training new employees proficient in these complex digital marketing areas. With us, you avoid diverting focus from your core business activities, eliminate the need for extensive training, and bypass the hassle of daily communications with Google representatives. Entrust your digital advertising to MuteSix—a partner with the expertise you can rely on. Enjoy the peace of mind that comes with knowing your analytics management, content display improvement, and customer acquisition are in expert hands.
Client Testimonial
Jon Wirt, Director of Marketing for NHL at Disney Streaming Services, says:
“…When I started working at Disney, the first thing I did was bring on MuteSix. I knew we needed to launch paid campaigns, I needed them done quickly, efficiently, and done well.
And I knew that people at MuteSix were super knowledge experts in their space, whether it be Facebook or whatever platform you want to advertise on, they are the biggest subject matter experts that I’ve ever met.
They take your input, they provide their own advice, and it’s a collaborative process towards creating the best product and advertising in the best way.
The one thing that they care the most about is ROI and return on ad spend, so I knew they were going to spend our money the most efficient way possible and make us the most money possible.
There is no level of detail they won’t provide me. They went the extra mile to make sure that we felt comfortable with how our money was being spent and that our performance was really high.”
Now that’s what we like to call a happy customer.
Act now! In the twenty-first century, nothing is more crucial for business owners than having the best online presence they possibly can. Unless you’d like to scrape by as a a mediocre company with mediocre sales, there’s no time to waste!
Don’t settle for less when you could have achieved so much more. MuteSix is here to pinpoint the obstacles in your path, devise strategies to overcome them, and then transform those strategies into tangible results. Imagine having access to expert solutions that are both effective and affordable.
Even if you understand the reasons behind your sales shortfall, MuteSix offers a golden opportunity. Instead of wading through endless online resources in a bid to self-educate on business improvement tactics, why not let MuteSix handle it? We’re here to elevate your business beyond the ordinary with our specialized expertise.
Interested in leveraging Google Ads with a proficient ad agency at your side? Simply click the “Contact Us” button located at the top of our website. You’ll be prompted to complete a short form, providing some basic contact and company details. Once we receive your information, expect a prompt response from our team.
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