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How will Instagram TV have an impact on your business?

Facebook has finally launched Instagram TV: their first attempt at creating a platform to compete with YouTube. On today’s episode, Steve Weiss explains how business owners can leverage Instagram TV to get cheaper impressions and drive growth for their company. Tune in to hear why being a first mover on IGTV is important for your business.

Episode Transcript — How Will Instagram TV Have An Impact On Your Business?

Speaker 1: You are listening to the Spend $10K a Day Podcast brought to you by the performance marketing experts at MuteSix. This is your source for cutting edge insight into the world of online advertising from the team with more Facebook case studies than any other agency on the planet. Here is your host, Steve Weiss.

Steve Weiss: Hello everyone. Welcome back to another Spend $10K a Day Podcast. Today we have an awesome guest who's joining us all the way from Huntsville, Alabama. We got Colin Wayne from Redline Steel. He's the famous steel man. What's up man?

Colin Wayne: What's up brother? Good to see you man. A long trip back from Europe. Good to see you.

Steve Weiss: Yeah man. I was in Europe for the last, I guess, two and a half weeks. Just telling you about the trip. I went to France, did some south of France, did some Italy, did a little Denmark, had some little Scandinavia up there and then came back from London. But it's good to be back in the 110 degree heat of Los Angeles.

Colin Wayne: Yeah, well it's good to see you man. I know over the past few months, me and Steve have connected and it's grown from a business relationship to a very close bonded personal relationship where we'll talk about things inside of what's currently going on as well as personal. So first off, I just want to say man, I cherish your friendship beyond anything and it's an honor to be a part of your podcast.

Steve Weiss: Yeah, man. It's an honor to have ... Colin, you have one of the best stories of any entrepreneur that I've worked with man. Just I'd love for you to share your story with the audience. I think that a lot of people, when they hear you out, it's going to be motivational. It's going to be like you don't need to come from a crazy background to be successful. You've come from the military. You've come and you've built something incredibly amazing. I think that you can inspire so many people. So the reason why I wanted to have you on the podcast is beyond you being one of my closest friends, someone I talk to-

Colin Wayne: Everyday.

Steve Weiss: We talked probably 20 times a day about business, about life, about entrepreneurship, but also, man you inspire me man. When I first read about your story and just talking to you as a person man, you inspire me and I'm sure you can inspire a lot of other great entrepreneurs as well. So happy to have you on man.

Colin Wayne: Yeah, likewise man. So yeah, I'll take you back brother. I appreciate the intro. I grew up in a split home, so my mom primarily raised me. I was emancipated at 16, so very, very young. Emancipated, joined the military a few days after my 17th birthday right after I got my GED. So my mom actually kicked me out of my house and not because I was a bad kid. I didn't listen right? At the end of the day, I'm very stubborn by nature and I don't like to be told what to do or how to do it or when to do something, which is crazy because I excelled so well in the military. But I moved in with my dad and there was an issue with like block schedule and seven periods that it was going to hold me back an entire year. So I decided to go ahead and get my GED. I didn't want to be 19 years old and graduate high school, so I went ahead and just pursued the military.

Colin Wayne: I come from a long lineage military background. So my brother, he joined about a year before I did and he spent the last 13 years actually in the military. So he is a captain up at Fort Campbell and is just about the transition out of the military into, I guess, some private contracting. Both of my grandparents served, I've got uncles on both sides, so just a long lineage of military history. I did almost seven years in the United States army as a military police officer. I was 23 years old, made actually staff sergeant. So I progressed extremely fast through that and I think that that embodied a strong foundation or a core of who I am and it's made me, I guess, instill those values and the grit to continue to evolve and make my company into what it is today because of that military values.

Colin Wayne: One thing that I did was I was always looking ahead, right? I said that I made rank extremely fast. As soon as I was eligible, I was pinning from specialists to sergeant to staff sergeant, I was always looking at what is this next step in order to rank up? And so I would volunteer to go to as many schools as possible. I would try to max out on award points. I'd volunteer to go to Egypt. I volunteered, changed companies into a different battalion to go to Iraq so that I could just continue to progress and pursue the military as a whole. So I really enjoyed my time in the military and I really do believe that it embodied this foundation of me as just successful in anything that I touch.

Colin Wayne: So I got out of the military in March 15 of 2013. I transitioned over into fitness modeling and it just fell on my lap. I don't live out in LA like you do. There's so much opportunity out there, but being from the opposite instead of LA, I'm in AL man. So I'm in Alabama and there's not so much modeling opportunity out here, right? But at this time, this was 2013 2014, and timing is so relevant to everything that we get into. You look at some of the biggest companies like YouTube, it got in at the perfect time and it was all about timing. There was a company two or three years before that, that tanked that had a ton of funding, but it just wasn't the right time because of internet load speeds and everything else. But I got in when Facebook was not having you to pay to promote your posts and there was no algorithms right? So this was back in like late 2012, early '13. I grew my page, I don't think you know this Steve, but my Facebook fan page grew from zero to 100000 in 30 days-

Steve Weiss: Wow.

Colin Wayne: Which is insane.

Steve Weiss: It's great.

Colin Wayne: And so I-

Steve Weiss: Just from posting right?

Colin Wayne: Yes. Just posting. So I started to connect with other models that were a little bit established but nothing crazy, right? They may have 30000, 40000 followers, and so it became a network. Back then it worked tremendously well where it wouldn't just necessarily be share for shares. People used to do that back in the day and it was pretty effective, but I would work, I'd do weird campaigns to help me grow just thinking outside of the box. There's modeling pages. One's country boys that had 2 million followers and I would do giveaways where they would have to like my page, and this was back like five years ago, six years ago right? And so I would get 100000 followers just off of one post. It was insane. But I say all that to say timing is so relevant, right? I just said that a few minutes ago, now it is complete opposite. So fast forward to today and you're lucky to have two to 3% organic reach whenever you post. No more than five to 7%.

Steve Weiss: It just talks about the ability to pivot your business on the fly based on the current climate of the industry. I think Colin you literally pivoted. You saw immediately, you're like, "Wow, organic posting is going away. This is not going to be here for a while so I need to figure out and build a skillset that's going to allow me to grow my business." On top of that, you saw that at first you are the product, right? You are a model man. You are the guy taking pictures and you're like, "Wow, it's only going to get me this far. I need to build a business and build, have other products besides me." And I think, you built a great personal brand and you correlated that personal brand at Redline Steel. And I think that's, your story is really interesting to a lot of entrepreneurs because you are the face of one of the fastest growing eCommerce brands online.

Colin Wayne: Yeah, that's right. Yeah. So it's crazy man. So I used that same, the social influence started go into Instagram and Twitter and everything else. This was a while back, but I started landing big publications right? And so I think all of this is relevant and to the success of Redline Steel because I used a direct approach method without a PR firm, without an agency, without anybody backing me, and being from Alabama. That's a huge key point. You don't have to live in LA to be successful. You don't need to be in New York City to be a successful model. Nowadays you've got the social media, which is huge. And so as long as you can leverage your value of what you can bring to someone else, that's going to allow you to have anything that you want.

Colin Wayne: So I got six-figure contract deals to be affiliates or ambassadors for different companies. Nowadays everybody's doing that, right? Five, six years ago, that wasn't necessarily the case. So pioneering that space and getting whatever I wanted. I did the same thing with publications. I reached out directly to them, told them, "Typically I'll charge three to $4000 per post, but I'll do it for you x amount of times, contributing a value of $15000 plus." Instead of the publication paying me a talent fee, I wouldn't charge them. I never charged a publication. So even though I've been on over 50 magazine covers, what I wanted to do is attribute so much value that they want to continue to work with me year after year. So that was a huge offset is because I know so ... Being on the cover of Men's Fitness and Iron Man and Muscle and Fitness and Vanity and all these different publications, attributes value to you as a personal brand and that's going to bring so much more.

Colin Wayne: So it's always looking ahead, just like when I was in the military, what's next steps? I want to look ahead beyond just a paycheck or a $500 model talent fee to be on the cover. So I would pitch it in a sense that I'm going to attribute so much value, $15000 worth of postings for you, plus no talent fee. So inadvertently they're working with me for free plus the value upside. And on top of that, if the photographer wanted to charge a license fee, I would pay that photographer so that they wouldn't have to pay at all for any of my usage.

Steve Weiss: That's really, really smart. I think that goes back to good personal branding study is that being very thoughtful and strategic. Now you saw right away that you were one of the first influencers, 'influencers'. Five or six years ago, you built an amazing following and then you were thinking of it from a very strategic perspective of which specific publications can I offer free content to that'll help grow my personal brand, that'll elevate me for my future. I think not a lot of people are ... If you are growing a personal brand I'm sure you really need to be thoughtful about which people you partner with because instead of charging them short-term dollars, you gain longterm value at just doing that deal.

Colin Wayne: Bingo. Yeah, it's value upfront. What can I do to gain your trust, gain that rapport because dude, I was on Iron Man seven times. I was on Iron Man a couple of times a year. That's nuts. Typically, there's only 12 covers an entire year and I'm getting it two times on the same publication. That's nuts.

Steve Weiss: Free exposure. Who would want to be paid for that? Literally, I'd rather do that for free.

Colin Wayne: No, I pay you bro. Let me pay them to be on the cover and-

Steve Weiss: Exactly. It's free exposure.

Colin Wayne: Yeah, I love it. So that's what I did man, and because I saw that I wanted to invest into myself and I knew just that broad thinking that there's so much other things that'll propel from that. So just being on all these major listings, I can now charge a premium to any of these companies that want to work with me. What's going to offset me as an influencer from the other thousand people that are just like me. Maybe they have as many followers as me, but my credibility will speak for itself.

Steve Weiss: That's really smart. That's really smart. So literally you saw, first you conquered influencer. You said, "I'm going to build a personal brand. I'm going to get people to really want me to be the spokesperson and be the main thought leader of their brand." Then you fell upon, the way you told me that story, you fell upon these steel monograms. You fell into this in a weird way, which I think is really, really funny. A friend asked you to be a part of this company and, explain that story because I think that's really interesting how you made yourself open to opportunity and then an opportunity came and caught you right?

Colin Wayne: That's right. Yeah, exactly. So except he wasn't my friend, I had no clue who he was prior to this. So I was working out in the gym with a good friend of mine, Colonel [Neely 00:13:08]. I've got a son, he's a seven years old, loves baseball. And so he was getting this piece done and it was a guy swinging a bat and it had his son's name engraved in it. And so I loved just the piece, but it resonated with me because I wanted it for my son and I could have a personal connection to it because I know Carson would love this in his room. And so he told me who it was that made it and I reached out to that company or that individual on Facebook. And he told me he was about 10 to 12 weeks backlogged and that when he got caught up he would give me a call.

Colin Wayne: And at that time, I didn't go to his website. There was no retargeting or anything. There was so much missed opportunity. He reached back about 10 minutes after saying, "Hey, I'll reach back out since I'm so backlogged," and said, "Holy Shit, it's Colin Wayne. I didn't realize it was you," and he ended the conversation by saying, "I can get it to you within the next 10 days." And he said, "I'd love to be at your level one day." And dude, as soon as he said that, something sparked inside of me. I didn't skip a beat. It was literally, as he said it, I started typing back saying, "I can get you to that level." And I knew he wasn't talking about modeling. He's talking about success in general because at this time I'd had pretty damn good success from an influence standpoint as well as the fitness modeling where I was making 300, $400000 a year basically doing nothing but working out.

Colin Wayne: So I brought him into my office. I owned a consulting firm and I made him an offer but it took about three months to get to this point. I wanted to understand his business, basically rewrite his entire business plan. But I wanted to partner with him because I saw so much opportunity. I said, "I want 51% of your company." I told him why. I've got to be in full control and I don't want to be slowed down because I'm very aggressive as far as growth. I don't want to be just in a room and nobody can decide on what's the next step. But I said I'll do six times revenue of what you did last year, and it was a four year old company at this point, and if I don't, I'll give you back your company 100%. I also said I'll fund all of the growth, the growth that it takes to get 600% growth from year after year to hit this, I'll fund it, 0% interest. I'll own it and just amortize it. He accepted at that point. Yeah.

Steve Weiss: Let me get this straight just so the audience knows. So it's a steel monogram, first the product. It's a steel monogram piece of home decor. Your friend from the gym had one made for his son. You wanted one of these steel monograms for your son. You got introduced to the guy. The guy said flat out like, 'I'm making these homemade. I don't have enough time to make one. I need more time Colin." And then you get on the phone, you're like, "Well I love what you're doing." You saw something in him. You saw some energy in him and you're like, "Let's sit down. I'd like to be a part of your business." Now you got to next point of now you're negotiating. You're like, "I'm so confident in myself that I could build the business. Look at what I did. I'm going to offer you an amortized loan to build this business and if I don't hit these goals, I'm going to give this back to you." Correct? Just explain-

Colin Wayne: Yeah.

Steve Weiss: Your thought process-

Colin Wayne: 100%.

Steve Weiss: The way you did that deal structure. That's really interesting.

Colin Wayne: Yeah, yeah. So I'm a big believer of you just put your money where your mouth is. I know my value, what I can bring to the table. I wanted him to be extremely comfortable with the entire deal. This is his baby. This is something that it's more than just a mom and pop shop. It's not like he was doing five, $10000 a month. He was about 100, well, I'm not going to give out his numbers, but he was doing-

Steve Weiss: Small six figures.

Colin Wayne: He was doing okay.

Steve Weiss: Small six figures.

Colin Wayne: Small six figures right? And so I believed in myself enough that I could scale it to that point. And if it didn't scale to that point, I knew that it's something I don't want to be involved with. So I would litigate that risk by giving myself, I guess, a sense of urgency that I needed to move forward and progress extremely fast and also make him comfortable in the situation that now, I'm taking over his company and I'm going to own it all, at least 51%. But I just wanted to prove a point that I believe in myself enough that this stranger who I met three months ago can move forward with me and believe in my abilities.

Colin Wayne: And so I just wanted him to feel extremely comfortable in that. Now I do also want to state I had zero experience or background in manufacturing or fabrication. All I knew is this is an awesome product and I saw a market opportunity. I know Steve, you and I we talked about Blue Ocean, Red Ocean market strategies. This was a completely Blue Ocean Market Strategy. So I don't know if you want to define what that is to the listeners or do you want me to or-

Steve Weiss: I'm not-

Colin Wayne: I think that maybe a good point [inaudible 00:18:18].

Steve Weiss: Colin, I got to be real with you, man. I don't really understand the Blue and the Red Ocean-

Colin Wayne: [crosstalk 00:18:23]. Then I'll explain it.

Steve Weiss: Yeah explain. I probably understand but-

Colin Wayne: I guarantee you grasp it, but it's in a different definition or how they're defining.

Steve Weiss: Yeah. Define exactly what you mean.

Colin Wayne: Yeah, so I came from the fitness industry and fitness and supplements, sports supplements, is a very saturated market. So consider supplement companies, and I used to own one, Integrity Driven Nutrition, and we did pretty good. I sold it last year to a group in Texas, but that is a complete Red Ocean Market Strategy. And what I mean by that, is think of it, you're in an ocean and you have a ton of fish in the ocean, right? There's a lot of people within that vertical that would love to buy your products. But also there's thousands of sharks that are swimming that are cut-throat over one or $2. And so there's not a lot of market opportunity inside of that because it's so saturated. But you do have a ton of consumers that would be interested in that particular vertical. And then you can go into more like a black ocean, which it's taking a red ocean and having a, let's say it's going more distinctive towards maybe only vegan products, right? And so you're defining those particular to not be so red ocean within sports supplements of protein, multivitamins, pre-workouts.

Steve Weiss: That makes sense.

Colin Wayne: There's tens of thousands of companies that do exactly that exact same thing. So what are you doing to distinguish yourself and offset it from somebody else? So consider a blue ocean, just like Redline Steel . We're a manufacturer that designs, manufacturers and fulfills everything internally. Our market opportunity is anybody that has a home or that has a friend that can gift it to somebody and then also look at competitors within that space. Think of this as an ocean and there's huge whales that are doing their own thing. Now there's a lot of krill, there's a lot of fish inside of that sea, but you're not having to fight with the sharks. And at the end of the day, we big boy the sharks. They're not going to mess with us. And so it's just unchartered territories that [crosstalk 00:20:32].

Steve Weiss: Yeah that makes a ton of sense. All right. I get red oceans, a lot of competitors, a lot of sharks eating other little fish. I don't want to get eaten by the sharks.

Colin Wayne: Yes, there's not a lot of margin. You know what I mean?

Steve Weiss: That makes sense.

Colin Wayne: There's nothing to fight.

Steve Weiss: That's interesting.

Colin Wayne: [crosstalk 00:20:45].

Steve Weiss: What I found just when I met you man, and I know this is crazy just the way I was thinking. I was so impressed with you taught yourself how to do manufacturing. Unlike most company, most people who drop ship from China or draw, you're like, "You know what? I don't want anyone else to do this. I'm going to build a whole manufacturing company myself. I'm going to figure out how to take a sheet of steel and turn it into home decor. Here's a sheet of steel, I'm going to build the process with no experience to turn this whole sheet of steel into a piece of home decor."

Steve Weiss: I was like when I was walking around your factory man, I'm in Alabama, I'm a guy from Jersey, and I was like, "Wow, that's ..." One of your guys, one of your boys I met, he's building a car at the back. You built a team of just ingenuity man. Just very, very creative people who just literally figure out how to get things done. I think that's the number one thing when I think of you Colin. I'm like, "Wow." You just go out, you're a problem solver man. I think a lot of other entrepreneurs can really take that from you. You're not an influencer. You're not a fitness model. To me, you're one of the better problem solvers that I've ever met because you figure out how to build something literally out of nothing.

Colin Wayne: Yeah. Yeah thank you man. That means a lot. So that's exactly accurate. What I left out was a huge part. The guy was going to partner with, he fell through right? So the business plan that was planned around this entire model that he's going to manufacture and I'm going to come in here and help scale the company from a marketing and sales perspective, it changed in a matter of minutes. The day we were supposed to sign at my attorney's office, he didn't show up right?

Colin Wayne: And so that fueled my fire. I said, "All right, I'm going to do it myself. I don't need this guy. Heck with him. I'm going to figure it out. I know enough, I believe in myself and my abilities that just like you said, I'm a problem solver." It became a big problem, but I wasn't afraid to approach it head on. So I went and bought my first piece of equipment that I could actually cut the steel on. It's called a CNC plasma and we use Dynatorch, which is the manufacturer that we bought it from. I had no place to put it bro. Think about that. The business plan shifted man. I can't put this in my garage right? Was I going on to park it next to my Ferrari?

Colin Wayne: I can't cut this stuff and it's three phase. I need air compressors. I need a forklift. There's so much stuff that I need that it's in a matter of 24 hours, the business shifted, but at the same time I was even more determined than ever to make this successful. I think that drive or that grit to just say, you know what, heck with that guy man. I'm going to move forward. There's a reason why the universe aligned me to this point. I'm going to listen to it and I'm going to move forward because I know I trust my abilities enough where I believe in at least the product. Now I don't know how to make it, and I'm okay with that. I'm going to hire somebody that can, or I'm going to pay for the training that it takes from the manufacturer to at least get up to scale.

Colin Wayne: And so we got common friends, Steve, Dan from Grunt Style. So I reached out to him before I was a company and actually acquired a contract. So I used that as initial funding for this-

Steve Weiss: Yeah, [crosstalk 00:24:13].

Colin Wayne: And it also took about three or four months for me to figure out even how to operate the table. So it was perfect solution where I had 1500 units that I needed to make for them and I did it. But I had 90 days to make it happen. And so January of 2016 I launched the company. We didn't launch the website, redlinesteel.com, until June 15th of 2016 so we just hit two years last month, two weeks ago.

Steve Weiss: Right. Before we go into the numbers of, literally which is mind boggling of where you're at, I have this mental picture man of you. There's a computer, there's some steel on the ground and there's some random machines just rolling there. There's your computer where you're driving users, there's some steel, there's some machines and you just put it all together. This is the ingredients of success. It's just steel, machine, computer. That's all you need man.

Colin Wayne: Yeah it felt good to turn it on. Yeah. so I just-

Steve Weiss: It's amazing and yeah. So dude, you've been in business legitimately two years and like [crosstalk 00:25:19]-

Colin Wayne: Yeah, our website.

Steve Weiss: The website's been up two years and last year you did how much in revenue? This year you're trending you do how much in revenue?

Colin Wayne: Yeah, so last year we did right at 10 million revenue.

Steve Weiss: First year, just steel, computer and machine.

Colin Wayne: Yeah so 2016 because remember we had six months on the books at '16 so we did 89000 first year, so 2016. 2017 we did right at 10 million. 2018, which we're in right now, we're projected to do 30 million. So massive growth.

Steve Weiss: So it just shows there's no holy grail to being successful online or just being successful as a pro. You just really have to visualize how of all the ingredients of what success looks like and just put it all together. I think that ... I talk to you every day man. You're one of the few people in this world that I know when you have great days, I know you have shitty days. I think the reality is there's going to be days that suck as entrepreneurs. We talk about this a lot man. Days that just like-

Colin Wayne: Valleys peaks [crosstalk 00:26:27]-

Steve Weiss: Terrible, just terrible days where you look in the mirror, you're like, "What am I doing? Why am I here? Why am I doing this [crosstalk 00:26:34]?"

Colin Wayne: Yeah. [crosstalk 00:26:35] that talk a couple of times a week.

Steve Weiss: It's like what-

Colin Wayne: It's gotten a lot better. The first year was that talk almost every day, but I still showed up and I made it happen. I didn't give up.

Steve Weiss: I think that's nine tenths of the game man. I know we're getting a little bit off topic. I think that the story is you built a company from nothing. You had an idea that someone presented to you, they didn't want to work with you. You figured out how to manufacture this idea out of nothing and you've built a business that's going to do $30 million in revenue, probably maybe even more than that this year. What's the ingredients to get you there? It's, you said best man, showing up.

Colin Wayne: Yeah, that's it, and believing in yourself and not giving up. Just that grit to keep moving forward even when you're going through hard times man. There's, like you said, peaks and valleys. It's a roller coaster of from physical demanding things where you're questioning your abilities to now I'm having to figure out the supply chain on top of getting revenue in, on top of support, customer support issues and fulfillment, distribution, manufacturing, product design. There's no easy route to this. There are so many moving parts that it's challenging, but I strive for challenges. I think I do better under pressure than I do if things were going fantastic. I think that's why, I call it the Nick Saban approach. Everybody knows Alabama football, love them or hate them. It's-

Steve Weiss: Don't throw a Nick Saban in there, man.

Colin Wayne: Dude, he's a hell of a [crosstalk 00:28:12] man. I think it's because of that consistency. You know what I mean? You have a lot of this in you, Steve. It doesn't matter how good you're winning. If you miss a play, that's how ... You're only as good as your last at bat right? So it doesn't matter what we did yesterday, phenomenal, we know we hit row as goals, we hit ... That's great. Where are we at today? And what can we do to make that better so that we don't continue to trend down right? So just having that mentality that we're always forward thinking, forward planning and always trying to project higher than where we were like last month instead of saying, "Hey, let's just maintain right here at this steady baseline. Let's try to scale this. What can we do to forward plan that?" You know what I mean?

Colin Wayne: And so that's why I love working with MuteSix on a business relationship, is that we're forward planning all the time. The communication; dude I talked to your team at 1:00 or 2:00 in the morning. It's ridiculous. I'm like, "Man, do these guys ever sleep?" I know it's ... Y'all are out in LA time, so it's later for me than it is for y'all but dude, it's the amount of communication and the follow-throughs. It's transparent that your organization is obviously somebody that cares about the welfare of at least our company. I know that's transparent across the board with anybody you work with. So big props on that.

Steve Weiss: Yeah and I learned that. That's something I learned in business, is that you can't celebrate the moment. It's a bigger picture thing. It's literally, you look at everything six months from now, five months from now. The reason why Colin you work with a MuteSix or any agency or anyone, is that you want to know that they are going to evolve at the rate to provide the best solution. You know that, we're going to figure it, whether it's us or anyone, we're going to figure it out for you. You count on us so much and we're going to evolve quicker because tomorrow might be different than today. Not just us, but in business in general. You have to be able to evolve at a rate faster than your competitors because if you're not, if you're doing the same thing now, six months later, you're not going to be here six months later.

Colin Wayne: That's right. That's exactly right.

Steve Weiss: That's why we connected. I think we have the same exact mentality. That's why I put pressure on my team to really always figure out what could we be doing. How do we forecast? Facebook's a very unstable platform. So forecasting is very tedious. It's hard and how could we forecast what the future is going to look like based on what we see now? There's a lot of learning there of just really figuring out how do you understand, how do you build projections on instability?

Colin Wayne: Sure.

Steve Weiss: Cool man. Before we wrap things up, we've got through a lot man. You talked a lot about just believing in yourself. I think that there's something there that I think a lot of people don't really grasp. I think that, and I know everyone wants to hear the secret to being successful and the secret to building business that do millions of dollars. But I think that deep down you've got to love yourself, I think. I think that's the one thing that I want to share with the audience of the importance of waking up each day and looking in the mirror and feeling empowered. You're a guy that I know man, some days suck, but you empower yourself and you can't allow anyone else to empower you unless you love yourself and really believe in yourself. How could other entrepreneurs get that empowerment inside? I think that's something I think about a lot is how do you empower yourself the way you do? Amp yourself up? Because that's so important to being successful and I'd love for you to talk about the topic.

Colin Wayne: Sure, man. Yeah. So I think that for me it's the circle of people that you're connected to and how you're embodied by them and their influence. So nowadays everybody's so connected through social media that they can take everything and wear it on their sleeves. So if opinions or feedback from somebody that's not inside of that circle impacts you or drives your opinion to either alter what you're doing or go against what you want to do, I think that that's the first step that people can really resonate to, is don't be impacted by their opinion. It doesn't matter. If you have a vision, and if you're a true entrepreneur, you have a vision and you know the direction that you need to go to get there. You don't necessarily have all the tools and everything in place, but you can't be impacted by somebody's outside opinion on what you're trying to do and trying to accomplish. If they don't resonate with what you're trying to do, push them to the side and just have thick skin.

Colin Wayne: I think that's the best way that I ... That's how I am personally and that's why I think that it works so well is that there's been people that's questioned me when I got out of the fitness industry. I was booming bro. I was on two or three magazine covers a month and I cut it off. I cut it off and started working for myself. I started this company. I had zero experience or background in it. There's a lot of people that were like, "Man, what the hell are you doing? Dude, you're on top of the world. Why would you want to go somewhere else?" But I'm always looking ahead man. Five to seven years from now, what am I going to do by landing another fitness cover? You know what I mean? That's not going to anything. [crosstalk 00:33:40].

Steve Weiss: I didn't know you when you were a fitness model Colin, but there's a part of me that can't just picture you being a model. You're not one of those idiots who just like, "Look at me, I'm on a cover." No you're pushing that. You need something to get your head around because if you don't, you're going to drive yourself crazy. I think there's a lot of people similar to me, man. Complacency kills. I go crazy with complacency. If you do the same thing every day, you're not moving forward, crazy. I think the one point that I think me and you share deeper than anyone man, as both entrepreneurs, as people that really care about our teams or really want to see growth, is that you have to love what you do. You have to love the people you work with and you have to love yourself and those-

Colin Wayne: That's good, yup.

Steve Weiss: I'll let you end [crosstalk 00:34:25].

Colin Wayne: That's better than what I said, man. I wish I would have said that though.

Steve Weiss: No man.

Colin Wayne: That's really good.

Steve Weiss: That's what I love from everyone to take away from this podcast. This episode has been amazing. Just Colin inspires me man. I get off the phone with Colin sometimes, even on shitty calls, I'm like, "Yo, let's do this man." I'm jumping up and down. It's-

Colin Wayne: It's mutual.

Steve Weiss: We both roll at the same flow of energy and I think I want everyone to take that away from this podcast is number one, it doesn't matter what people think. You can't control what people think, what they're going to write. You got to be yourself. You got to love yourself. Two, you got to enjoy and love the people you work with. You spent so much time with them. You got to really empower them to be better. That's what leadership is. And then number three, you got to progress. You've got to move forward and you've got to love what you do. I think those three things make me and you share very, very tight grips on man. I'm so happy you came on the podcast bro. You made my day.

Colin Wayne: Heck yeah man. Thanks for having me.

Steve Weiss: All right, cool. All right. Just wrapping things up. If you want to learn more about Colin and his story, check out his website, redlinessteel.com. Colin Wayne. Take a look at him on social media. He's one of the more interesting people you'll ever meet in this world. You're an awesome guy bro. Thanks for coming on.

Colin Wayne: Thank you.

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